How Whadif Works
From start to finish, our projects follow the traditional 4 step creative process (Idea, Story Board, Rough Cut, Final Production), but with a twist.
Each phase is broken out as its own individual project. Everyone gets a chance to submit in each phase, which means an equal chance to bring home an award! You don’t need to submit to each phase to win in another.
Not that we don’t think you are brilliant but we are entering a new era of marketing where we can test the heck out of everything. That’s exactly what we are applying to the video process.
At the end of each phase, we will run a series of qualitative tests to see which idea resonates the most with the client’s target audience (We won’t show My Little Pony concepts to retired army veterans). The viewers (not the client) will decide which ideas move onto the next phase.
We notify the winners and send instructions to receive the awards. The winning submissions will be posted back on the project page for everyone to enter into the next phase of the project.
Note: The top winner of both the Idea and Story Board phase will receive an additional bonus.
So, let’s break it down.
The first thing we do is meet with the client to develop a strategy that fits in line with their project goals. Out of this meeting derives a project brief, goals and objectives, and any marketing materials needed. As with any project of this nature, please make sure you read these materials in order to make sure your concept is in line with the clients objectives. Concepts that do not fit the clients objectives will not make it to the next phase.
Step One: Idea Phase
We start out with the Idea Phase. We’re looking for a brilliant concept for a video that captures the clients goals and resonates with their target audience in 256 characters or less. You must be able to explain your concept in a simple and clear manner.
Step Two: Story Boards
The top performing ideas are posted back on the project page for your submission. You can submit a story board based upon a winning idea. We ask you to submit 6 visual panels (min. 800px by 450px, 16:9 ratio) accompanied by a description outlining the action and an area for the voice/dialogue.
If you really feel that you have a killer concept not on the list you can try and submit a renegade board - based upon your own idea!
Story Board Testing…
Step There: Rough Cut
Pick a winning story board and create your video. You want to make sure the viewers will be able to judge your rough cut for its merits - story, characters, clever dialogue, compelling action.
Rough Cut Testing…
Step Four: Final Production
If you win a Rough Cut award, you’ll be asked to finish your spot for the Final Production Phase. This is the only phase that requires you win a previous phase to enter. We test the final productions and the winners receive an additional award!
These videos go to the client so they can show the world your amazing work. Cue the fame and fortune!
If you have any questions about the way we work, reach out to us! You can contact our Community Director Amanda at firstname.lastname@example.org. Sign up today to receive our next project update!